About
Moore Consulting LLC is a small but professional online communications firm, based in Santa Fe, New Mexico, and headed by David Moore, who has 17 years internet, journalism and photography experience (that’s me, so I’ll just talk in the first person from here on).
What’s my story?
For years, I’ve worked as a web developer, writer and photographer – building sites for clients such as the New Mexico Community Foundation and the Santa Fe International Folk Art Market, photographing jobs for New Mexico Magazine and Los Alamos National Laboratory, and contributing articles to publications such as The Irish Times and Salon.
I used to keep these elements of my professional life separate. But as I watched many of the sites I’d built go stale and die for lack of good regular content, I realized that bringing design and ongoing content elements together is crucial to the success of an online presence.
Good stories, well told
Visitors need to find what they’re looking for, and feel comfortable using your attractively-designed site. But visitors are increasingly looking for more and better content from your organization, in a range of media, including written, video, slideshows, podcasts. They need good stories, well told.
Your website should be the hub of your online activity, but you should also be telling these stories across a range of social media channels such as Facebook, Twitter and YouTube. These also demand a good plan and good content to satisfy visitors and meet your objectives.
How I can help
As someone with a wide range of skills and experience in online communications, I can help you establish what you or your organization needs to be doing to engage and delight your visitors, and can help you implement your plan in an integrated way.
Too often I’ve seen site designers who don’t care what you’ll need to do to keep the site running once they’ve launched it for you. Or excellent writers who don’t understand how their content will be used across different social media.
Taking a holistic view of your presence (and having the skills to back it up) is the only way to communicate compellingly online, and invite real interaction from visitors.
Each case is different, but whether it’s a site build, some well-written copy, guidelines on social media, stories in video or stills, or an integrated combination of these elements, I can help.